Soft-wars A Capital-as-Power Analysis of Google’s Differential Power Trajectory CHRIS MOURÉ October 2021 Abstract The capital as power framework, developed by Jonathan Nitzan and Shimshon Bichler, argues that the aim of business is not ‘profit maximization’ but the differential accumulation of social power. Using this framework as a theoretical starting point, I analyze the differential … Continue reading Mouré, ‘Soft-wars: A Capital-as-Power Analysis of Google’s Differential Power Trajectory’