Scot,
If I understand you correctly, you use r to denote the discount rate, which is distinct from the markup, representing the ratio of profits/revenues.
To me, the discount rate r denotes the rate of return (i.e., the rate at which the entity’s assets grow).
- Do you share this view? If you do, why is your following expression valid: revenues = Cost (1 + r)
- If you don’t share this view, what do you mean by the discount rate?