DT Cochrane The Globe & Mail is reporting that the average fuel efficiency of new vehicles sold in 2014 dropped for the first time since 2011. The coverage suggests this is a response to falling prices at the gas pump. First, without access to the relevant data for a longer time period, it is difficult […]
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DT Cochrane This is an interesting NYT article about buying habits, market research and advertising. It describes how Target has been able to compile and analyze customer data in order to identify women who are likely pregnant as early as possible. One of the reasons pregnant women are such an attractive market segment, the article […]
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