Cochrane, ‘What’s Love Got to Do with It? Diamonds and the Accumulation of De Beers, 1935-55’

Abstract What is accumulation? Visibly, accumulation is a quantitative process, demarcated in financial quantities. However, what is the meaning of those quantities? This question has been the subject of great debate within political economic thought. A new theory of accumulation, capital as power (CasP), argues that the financial quantities of accumulation express the distribution of […]

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Targeting buying habits

DT Cochrane This is an interesting NYT article about buying habits, market research and advertising. It describes how Target has been able to compile and analyze customer data in order to identify women who are likely pregnant as early as possible. One of the reasons pregnant women are such an attractive market segment, the article […]

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