Google’s monopoly rigged the ad market

Originally published at pluralistic.net Cory Doctorow The quest to bring antitrust law to bear against tech companies is finally paying off, but it’s been a long, hard slog. At the vanguard have been two legal scholars: Columbia law’s Lina M Khan linamkhan and Yale’s Dina Srinivasan. The first watershed moment was Khan’s Jan 2017 Yale […]

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Mouré, ‘Soft-wars: A Capital-as-Power Analysis of Google’s Differential Power Trajectory’

Soft-wars A Capital-as-Power Analysis of Google’s Differential Power Trajectory CHRIS MOURÉ October 2021 Abstract The capital as power framework, developed by Jonathan Nitzan and Shimshon Bichler, argues that the aim of business is not ‘profit maximization’ but the differential accumulation of social power. Using this framework as a theoretical starting point, I analyze the differential […]

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2021/01: Mouré, ‘Soft-wars: The Differential Trajectories of Google and Microsoft – a Capital as Power Analysis’

Abstract According to the capital as power framework, pecuniary earnings, or profits, are a symbolic representation of the struggle for power between different capitalist groups. In this struggle, capitalists measure their own power differentially – that is, relative to other capitalist entities. The focus on differential power, expressed in differential earnings, leads firms to try […]

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