Mouré, ‘Soft-wars: A Capital-as-Power Analysis of Google’s Differential Power Trajectory’

Soft-wars A Capital-as-Power Analysis of Google’s Differential Power Trajectory CHRIS MOURÉ October 2021 Abstract The capital as power framework, developed by Jonathan Nitzan and Shimshon Bichler, argues that the aim of business is not ‘profit maximization’ but the differential accumulation of social power. Using this framework as a theoretical starting point, I analyze the differential […]

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2021/01: Mouré, ‘Soft-wars: The Differential Trajectories of Google and Microsoft – a Capital as Power Analysis’

Abstract According to the capital as power framework, pecuniary earnings, or profits, are a symbolic representation of the struggle for power between different capitalist groups. In this struggle, capitalists measure their own power differentially – that is, relative to other capitalist entities. The focus on differential power, expressed in differential earnings, leads firms to try […]

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