Hollywood’s mantra: “Nobody knows anything”

Originally published at notes on cinema James McMahon Your movie turned out the be a flop? “Nobody knows anything”. You mistakenly believed consumers wanted to see a movie set in the 1920s? “Nobody knows anything”. You thought your casting decisions were going to be loved by all? “Nobody knows anything”. “Nobody knows anything”–this was the […]

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McMahon, ‘The Rise of a Confident Hollywood: Risk and the Capitalization of Cinema’

Abstract This paper investigates the historical development of risk in the Hollywood film business. Using opening theatres as a proxy for future expectations, the paper demonstrates how, from 1981 to 2011, Hollywood has improved its ability to predict the financial rankings of its films. More specifically, the Hollywood film business has become better at predicting […]

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